Eti Avnery
Employment & Equity Counsel
"Lean hours. Direct access. Answers that move your business forward."

Background
Eti served as Partner & Manager of the Employment Law Department at two of Tel Aviv's most prominent law firms. At Ayal Shenhav & Co. (which later merged into Goldfarb Gross Seligman), Eti founded and headed the employment law department. Eti then moved to ERM (Epstein Rosenblum Maoz), where Eti again founded and headed the employment law department, building it from the ground up. Across more than 15 years of high profile practice, Eti advised leading technology companies, global and international companies, capital VCs, and high-profile M&A transactions, from early-stage startups to publicly traded multinationals, on complex employment and equity matters.
During Eti's career at these top-tier firms, Eti headed broad international employment transactions within M&A deals and managed complicated litigation for high-profile technology companies. Eti has cultivated an extensive international network of foreign employment law experts, enabling seamless cross-border counsel for multinational clients.
Eti founded Avnery Law to deliver big-firm expertise without big-firm overhead. The boutique model means clients work directly with Eti on every matter, getting senior-level attention without paying for layers of associates.
Today, Avnery Law works with two distinct client groups:
- Employers: Strategic employment counsel for tech companies, from day-to-day advisory to M&A integration
- Executives and Founders: Independent representation at critical moments - joining, transitions, and exits
Education
LLB (Law) + BA (Economics)
University of Haifa
Magna Cum Laude
LLM (Commercial Law)
Tel Aviv University
Summa Cum Laude
Recognition
- Dun's 100 - Employment Law
Recognized among the top 100 employment law offices in Israel
- Top 10 Women Leaders in Israel 2023 - Women Entrepreneurs Review
- Legal 500
Recommended Lawyer
- IEEE Women in Engineering - Israel Chair
Why Clients Choose Boutique Over Big Law
The advantages of a focused practice led by a senior practitioner.
Lean Billing, No Surprises
Focused expertise without overhead or inflated hours. You know what you're paying for.
Direct Senior Access
Eti is personally involved in every matter - no handoffs to junior associates.
Founder-Speed Responsiveness
Answers in hours, not days. Built for the pace of startups and growth-stage companies.
Business Fluency
Vesting schedules, investor expectations, and business language are part of employment decisions.
From Day 1 to Exit
Scales with you from first hire through founder exit and everything in between.
Cross-Border Fluent
Connects US parent companies, Israeli subsidiaries, and founders abroad.